Everyone can and should look their best in their photos – I made this my mission, no matter how camera-shy or non-photogenic you think you are.
As a professional, as a sole trader or as a part of a company, you have a brand of your own or you are a part of a collective brand also. You know that the brand, personal or corporate, should come across in the best possible way. In terms of confidence (i.e. that you know what you’re doing) and also approachability (i.e. so that your clients and peers feel welcome). This is especially true if you cannot be there in person and you need to make a great impression nevertheless.
Business is more personal than ever and it is expected to have your face attached to your name on your online profiles, articles, business cards, leaflets, banners, etc. This is where accurate, approachable yet confident portraits come into play, having positive impact on your entire online and offline presence.
As humans we connect with the face of one another the most. It is the first complex thing we learned to recognise visually (as babies) and we continue to “read” its fine changes in order to gauge the inner state of people but more importantly whether we can trust, work with and rely on them. If done well, your portrait greatly improves your brand. After all, what other means can make such an impact on such profound level in just seconds?